Our story begins with a dream and a journey. Like many, our origins are marked by the courage to start over. Born in Brazil and now immigrants in the United States, we sought more than just opportunities—we wanted to create a legacy that reflects the importance of each moment and the beauty of simple things.

For us, a watch is not just a way to track time. It is a constant reminder that every second counts. It’s a symbol of everything we have achieved, of all who came before us, and of all the moments we still have to make life worthwhile. It is a tribute to those who have inspired us and a life that celebrates every instant.

A Watch with Purpose

Our watch brand was born from the desire to offer an accessory that is as essential as it is meaningful. We wanted to create something that not only complement our looks but also brings a touch of accessible elegance, without losing sight of the value of time. Our watches are made for those who, like us, value every second, seeking beauty in the little things that life offers.

From Brazil to the World, Inspiring Authenticity

Every watch we produce carries a piece of this journey. With minimalist design inspired by renowned brands, but with the difference of offering the same quality at a fair price, we create pieces that are timeless yet modern. They are made for those who live life to the fullest, whether during a peaceful walk or an exciting night out in the city.

Made with Quality, Created with Soul

Crafted with attention to detail and high-quality materials, our watches are designed to last. But more than that, they are created to tell a story: that every moment matters. That between daily commitments and time with friends, there is always space to appreciate the simple things—a sunset, a good conversation, a toast to the weekend.

For Those Who Make Life Worthwhile

Our brand is for those who dress to live. Men and women who know that true style lies in being true to themselves and that what really matters is how we feel in each piece we choose. For them, a watch is more than an accessory: it is a symbol of authenticity, confidence, and a commitment to valuing every second.

Because in the end, it’s not about the time that passes, but about how we choose to live it. And we choose to live each moment, honoring our roots and building something that lasts.